Spec Work

Concept brands and campaigns created to showcase strategic thinking, design, and marketing execution.

THE COOKIE COOKIE COMPANY

The Cookie Cookie Company is a concept brand created to explore direct-to-consumer snack marketing with a playful identity and nostalgic appeal. I developed the brand from scratch, including name ideation, visual design, tone of voice, and e-commerce strategy. The project features a working product prototype, packaging mockups, and a website designed for nationwide cookie delivery. This speculative brand serves as a portfolio piece to showcase my creative direction, storytelling, and ability to bring a product to market in a way that feels fun, fresh, and memorable.